U.S.–Mexico Business Development & Market Representation

We uncover opportunities others don't see — and build the relationships that turn them into business.

Puente Partners helps companies identify, develop and pursue opportunities between Mexico and the United States through market intelligence, business development and focused U.S. market representation.

Desarrollo de Negocios México–EE.UU. y Representación en EE.UU.

Identificamos oportunidades que otros no ven y construimos las relaciones que las convierten en negocios.

Puente Partners ayuda a empresas a identificar, desarrollar y aprovechar oportunidades entre México y Estados Unidos mediante inteligencia de mercado, desarrollo de negocios y representación enfocada en EE.UU.

A useful first step

Curious about your U.S. market opportunity?

Request a complimentary Market Opportunity Snapshot—a concise first look at market signals, potential customers or partners, and questions worth exploring.

Request the snapshot →
Un primer paso útil

¿Quiere conocer sus oportunidades en el mercado estadounidense?

Solicite un Snapshot de Oportunidades de Mercado sin costo: una primera mirada a señales del mercado, posibles clientes o socios y preguntas que vale la pena explorar.

Solicitar el snapshot →
What we do

Three capabilities. One objective.

Understand the opportunity, develop the relationship, and create a path to business.

Lo que hacemos

Tres capacidades. Un objetivo.

Comprender la oportunidad, desarrollar la relación y crear un camino hacia el negocio.

01

Market Intelligence

Inteligencia de Mercado

Research markets, competitors, customers, channels and potential partners before resources are committed.

Investigamos mercados, competidores, clientes, canales y posibles socios antes de comprometer recursos.

02

Business Development

Desarrollo de Negocios

Turn intelligence into conversations, relationships, partnerships and qualified commercial opportunities.

Convertimos la información en conversaciones, relaciones, alianzas y oportunidades comerciales calificadas.

03

U.S. Market Representation

Representación en EE.UU.

Provide a focused U.S. presence when meetings, presentations, negotiations or market development require someone on the ground.

Proporcionamos una presencia enfocada en EE.UU. cuando reuniones, presentaciones, negociaciones o desarrollo de mercado requieren presencia local.

Our approach

We don't begin by selling a predefined solution.

We begin by understanding the business and the opportunity.

Nuestro enfoque

No comenzamos vendiendo una solución predeterminada.

Comenzamos por comprender el negocio y la oportunidad.

ResearchUnderstand
IdentifyFind the opportunity
ConnectReach decision-makers
DiagnoseTest the hypothesis
DevelopBuild the relationship
RepresentCreate market presence
International experience

Cross-border business development is not new to us.

Our experience comes from doing the work: selling, opening markets, representing companies, developing relationships and solving problems across borders.

Experiencia internacional

El desarrollo de negocios internacionales no es algo nuevo para nosotros.

Nuestra experiencia proviene de hacer el trabajo: vender, abrir mercados, representar empresas, desarrollar relaciones y resolver problemas entre países.

Telecommunications

Latin America connectivity

Sold satellite and fiber-optic connectivity from Florida and developed business relationships across Argentina, Bolivia, Paraguay, El Salvador and Colombia. In the U.S., met telecommunications companies in Washington, D.C. seeking connectivity with Latin American markets.

Import / U.S. Market Development

Bolivian quinoa

Created an import venture focused on Bolivian quinoa. Worked directly with a producer in Bolivia, visited production facilities, organized a California business-development tour, represented products at an exhibition and helped resolve quality issues involving shipments to the U.S.

Natural Stone

International suppliers → Southern California

Developed U.S. opportunities for a company established in Spain working with materials from Mexico, Brazil and Spain. Built relationships with architects, designers, builders and high-end homeowners, including presentations to industry professionals in San Diego.

Multicultural Sales

Relationships across markets

More than 20 years in consultative sales, customer development, negotiation and relationship building across real estate, telecommunications, construction materials, financial services and technology.

About Juan Carlos Villazon

“Sales, language and relationships have always been the common thread.”

Juan Carlos is a bilingual U.S.–Mexico business-development professional based in Southern California. His career combines international sales, market development, commercial representation and multicultural relationship building across the United States and Latin America.

English & Spanish

Fluent

Portuguese

Conversational / working proficiency

Southern California

U.S. market base

Focus

Healthcare, medical tourism, manufacturing, nearshoring and international business.

Start with a conversation

Exploring a U.S.–Mexico opportunity?

Let's begin with the market, the company and the opportunity—not a predefined solution.

Comencemos con una conversación

¿Explorando una oportunidad México–EE.UU.?

Comencemos por el mercado, la empresa y la oportunidad, no una solución predeterminada.